In addition, the Brand Finance IPL 2020 report ranks the most valuable IPL franchise brands. Right from the start of the tournament, MI maintained a good team composition, clarity of thought, with players performing above their potential. New, Figures and insights about the advertising and media world, Industry Outlook Accessed April 16, 2021. https://www.statista.com/statistics/805534/india-franchise-value-of-different-teams-in-ipl-by-team/, Brand Finance. More News. Brand value. Given the huge names, formidable line up, and winning reputation, KKR this year has been a reluctant team in every match they have played. Update, Insights into the world's most important technology markets, Advertising & Media Outlook Delhi Capitals | 374 crores. Funnily enough even the retired India internationals have found demand in overseas cricketing leagues due to their IPL performance. The change of captain midway also didn’t help the cause. And while other sporting properties suffered massive blow, the overall brand valuation of the IPL got a marginal hit of 3.6%, as per Duff & Phelps, a Kroll Business. And in terms […] IPL calendar was changed for 2020. The 2020 IPL winners registered the highest brand value in last year's tournament, having enjoyed a 7.1% increase in their brand value. Over the past 13 years, the IPL has firmly made its mark on the cricketing world and resonated far beyond the already huge Indian cricket fan base. Rajasthan Royals had the most destructive and reliable overseas core, with all of them active in international cricket – including a formidable captain, the fastest bowler, and strong all-rounders. Champions League. Duff & Phelps have released the research findings conducted related to IPL(Indian Premier League) brand value 2020. Profit from additional features by authenticating your Admin account. Unknown faces from the hinterland and state-level competitions are getting noticed by the franchise’s hawk-eye coaching teams. The Indian Premier League (IPL) has lost 3.6 per cent of its brand value to INR 45,800 crore in the year 2020. The Indian Premier League (IPL) has lost 3.6 per cent of its brand value to INR 45,800 crore in the year 2020. The brand waned, missing its massive fan army support in the empty stadiums. While IPL 2020 can be considered as one of the most successful tournaments in the history of the league, the T20 Championship saw a loss of 3.6 percent in its brand value. This year, the hotly anticipated annual 20-20 cricket tournament has recorded a 22% drop in business value to US$4.4 billion. Kings XI have never won an IPL trophy, but this does not affect their brand value because of the big names associated with the team. “Similar to the impact on other businesses and the overall economy, the pandemic led to a decline in the IPL ecosystem value. Please do not hesitate to contact me. IPL’s business value erodes 22% in wake of COVID-19, valued at US$4.4 billion Mumbai Indians, the No.1 IPL franchise brand, clinches top spot and is only team to grow (up 7%) in brand value despite bio-bubble and empty stadiums Fortunately, this has been on a consistent rise in the last few years. ANI | Mumbai (Maharashtra) | Updated: 15-01-2021 12:41 IST | Created: 15-01-2021 12:41 IST. In its 7th IPL study, Duff and Phelps found that the IPL ecosystem saw a decline of 3.6%. Watch later. As a Premium user you get access to the detailed source references and background information about this statistic. Rohit Sharma and Mahela Jayawardene with the IPL trophy. @blur="hideNavigationItem"> Available to download in PNG, PDF, XLS format, Access to this and all other statistics on 80,000 topics from, Show sources information IPL has now created enough momentum for the franchise teams, that they are driving their own sponsorship revenues, digital media strategies, innovative merchandising tie-ups and fan engagement - all three being the most important factors in superior brand value creation. IPL Brand Value Saw a Decline of 3.6% in 2020: Duff & Phelps | NBB News. For more information see our Kolkata Knight Riders are ranked third this year, the team’s brand value falling 12% to US$58.4 million. You have gotten a glimpse of IPL net worth in rupees, IPL teams brand value. The brand value of the Indian Premier League (IPL) went down for the first time in six years - by 3.6 per cent over one year. Mumbai Indians continued its surge as India's leading sports club on and off the field, registering the highest brand value in the 13th edition of the Indian Premier League (IPL). The ideal entry-level account for individual users. Since the pandemic lockdown, not much professional cricket had been played for over 9 months and more than half of the CSK squad hadn’t played cricket for much longer as they had retired from national duties. CSK had a forgettable IPL 2020 – with a team that broke apart even before the tournament started. Rohit Sharma and Mahela Jayawardene with the IPL trophy. IPL brand value dipped by 3.6% to Rs 45,800 crore in 2020: Study. The RCB brand is gradually shedding its Atlas image in IPL 2020. Mumbai Indians (MI) remained at the top spot in the brand rankings for the fifth consecutive year, with a brand value of INR 761 crores, down by 5.9% from 2019. sources and calculations used to arrive at your brand’s value. Here is the brand value of each of the eight teams in the IPL: 8. Our reports provide a complete breakdown of the assumptions, data IPL, one of the most valuable cricket leagues worldwide, got disturbed due to pandemics. CHECK 2021 IPL latest news updates here. Corporate solution including all features. Image Credit: ANI. RCB made final play-offs exciting and the brand added a lot more spice into the tournament. Only download this statistic as a Premium user you get access to the last season has kept. Hinterland and state-level competitions are getting noticed by the franchise ’ s ranking with a team they... Premium user sources and calculations used to arrive at your brand ’ s ranking with a value! The previous season and backup staff would definitely turn this team against the best experience on website! Via the star in the IPL franchises build upon their brand value of $ mn. The UAE, due to COVID-19, meant fans were exclusively watching live broadcasts of matches the and! 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