People are bursting with needs, wants and desires, and they buy products to satisfy those emotions. Well, fortunately you can meet your Primal Human Needs by introducing only a few basic changes in your life. Perhaps the most noteworthy deduction about human behavior can be attributed to Charles Darwin’s scientific studies, published more than 150 years ago. Through his work with over 3 million people, Robbins’ concludes that human beings are motivated by (or can be motivated by) the desire to fulfil six core needs. Verify whether you want to be prosperous or deprived. When you strip away these three things from any human, you begin to push them back into the survival-mode of existence, and many times without even knowing it (or being conscious of it). In The Descent of Man (1871), the British naturalist observed that the most important distinction between humans and the lower species is our innate moral sense: our conscience. These needs are not merely wants or desires but profound needs and form the basis of every choice we make. basic human aspirations 1. LEVEL 3: Love and Belonging Needs Once the physical survival and safety needs are being regularly met, a need for love, affection and belonging begin to emerge. News Flash #1: People care about themselves, not companies. See whether the basic aspiration in that desire is happiness and/or prosperity. Human desires--and the actions that result from those desires--are certainly behind this number one killer. These are full of basic psychic urges which are innate and unlearnt. The need for meaning, validation, feeling needed, honored, wanted, special. Presentation onBasic Human Aspirations 2. Who on earth has time to meet all these needs fully? The three basic psychological needs are present and need to be satisfied at all levels of human functioning: at the specific-task level (a given job task), at the domain level (work or family), and at the global level (personality) (Deci & Ryan, 2014). Significance. Charity work could fulfil 1, 3, 4, and 5, while contributing to 6 and 7. Level 3 needs result from the fact that human beings are sociable and need relationships with others. The Seven Essential Needs are the seven needs that all human beings must meet if they are to grow up healthy, happy, whole, and connected. Prosperous means “successful/ financially good” and deprived means “ to stay away … The activities of an individual at a particular moment are determined by these urges. Walking with a friend might go towards 1, 2, 3, 5, and 6. These desires and urges of human beings can be classified into some basic urges which are the desires of the id. 3. Desire – Continuous Happiness and Prosperity Verify whether you want to be happy or unhappy. The three core needs of every human being are: to be 1) seen, 2) heard, and 3) connected. Customers care about your products only when they have a specific need that must be fulfilled. That's because one activity can meet many needs. As we balance the forces of Certainty and Variety in our life and step out into the world, the next Human Need is to be seen and validated for who we are and what we do. Want to sell more? 1 Because our modern society and social fabric has been so thoroughly destroyed by Capitalism, most of us exit adolescence and live our adult lives as bundles of unmet needs. There are only three human needs--and they are our basic instincts. Get in the mind of your customer and identify their wants, needs and desires. 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